Communicating the benefits of conservation agriculture

In Hungary, the combination of record-setting rains and severe droughts had growers looking for ways to protect their soil. Too much rain can wash it away, too little can dry it out, making it more susceptible to erosion during heavy winds and precipitation. Conventional tilling techniques can compound these factors and contribute to soil compaction, so that water cannot soak into the soil where it is needed.

We were commissioned by Syngenta to create a video to highlight the benefits of conservation agriculture using their Contivo system.

Supporting Amberley Museum to reopen

When local Amberley Museum needed a video to inform their members and the public of their new procedures for reopening after closure due to Covid-19 we were happy to help. The main purpose was to fit all the main information into a video of less than 2 minutes and 20 seconds for social media use and we worked with the Museum team to develop their ideas and record their short “Welcome back” video that you can see above.

We also created a short advert to tell people more about the museum and recorded a 10-minute tour of the whole museum to give potential visitors a taster of a great day out at Amberley.

Branding the Transatlantic Policy Network

When the Transatlantic Policy Network (TPN) wanted to rebrand they came to us and we developed a new look and feel incorporating the EU and US flags and a strong colour scheme. We then applied the new branding across a wide range of items to ensure that TPN had a consistent presence in all their materials including social media, literature and event materials.

Below are just a few of the materials we produced for TPN.

Seeing is believing across Europe

Seeing is believing and when Syngenta wanted to share updates with its employees and with customers across Europe we worked with them and a range of suppliers to take a live exhibition on the road to venues across Europe and South Africa. We helped coordinate the planning of the events, updating the materials into local languages as needed and delivering photography and video support for the events.

Watch the short video below for a general overview of how the exhibition took to the road for one of the events in France.

Giving a helping hand to smallholder farmers

At Kre8tive Communications we strongly support the need to encourage smallholders around the world to farm more effectively to help solve the world’s need for high quality food in a sustainable way and allow communities to help themselves through more productive agriculture. In many cases finance is impossible or expensive and so micro loans can offer a valuable way forward for such communities.

Over the last 4 years we have supported lendwithcare who take donations from individuals or companies like ours and combine them and use the funds to provide microloans to those who are impacted by poverty but need a little help to generate their businesses. Each local group then repay the loan over a period of time when their crops flourish and the same money can be reused to support other individuals or groups.

To date our money has helped 483 entrepreneurs and helped create 659 jobs and the money keeps getting recycled to help others as they need it.

The picture shows the Tionge Group from Kajaliza in Nkhotakota, Malawi who has 24 women members. They grow rice in order to earn a living. The access to a loan helped them buy farming products for their farming business with the aim of providing their families with their basic needs and educating their children. They have now repaid their loan in full and the money is now being used by others.

To see who we have supported visit our lendwithcare page

Celebrating 90 years of cutting-edge innovation

When Syngenta’s Jealott’s Hill International Research Centre recently celebrated 90 years of cutting-edge innovation that helps farmers feed the world sustainably we were on hand to help them record the occasion in a short video. The biggest challenge was fitting everything into the 2 minutes 20 seconds needed for Twitter.

Watch the video below.

Technology in action at Syngenta

We helped Syngenta to create a short 2 minute video about their use of drones and other modern technology and how data from the field is being used to help better understand plants. You can view the final video that was used on the Syngenta YouTube channel and on Twitter below.